JD Sports Canada is using artificial intelligence to give it a home court advantage.
The company has linked with startup Yofi to protect itself from bad actors—those who perpetuate abuse, fraud or scams in violation of companies’ policies—in stores and online. And in the process, the sportswear retailer determined that a few of its bad actors had come from the inside.
Using AI that identifies and aggregates information about consumers—from how many email addresses they might have, to their typical shoe size—siblings Jordan and Alex Shamir’s startup has become adept at catching bad actors and fraudsters of all kinds.